Business Communication

Explore the essentials of business communication, from mastering effective writing techniques to leveraging technology for seamless workplace interactions.

Business Communication

1 Organizational Communication

  1. Definition of organizational communication
  2. Functions of business communication
  3. Principles of effective communication
  4. Types of communication: Formal communication
  5. Types of communication: Informal communication/Grapevine

2 Effective Writing

  1. Importance of written communication
  2. Types of business messages: i. Positive ii. Negative iii. Neutral iv. Persuasive
  3. Stages of writing business messages: i. Prewriting ii. Drafting iii. Revising iii. Formatting v. Proofreading
  4. Types of writing: i. Expository Writing (Writing articles, newsletters, instruction manuals, recipes)
  5. Types of writing: ii. Persuasive Writing (Writing company brochure, advertisement, notice, recommendation letter)
  6. Types of writing: iii. Descriptive Writing (Writing diaries, personal journals, passage writing)
  7. Types of writing: iv. Narrative Writing (Short stories, poems, memoirs, novels)

3 Business Correspondence

  1. Principles of effective business correspondence
  2. Types and formats of business letters
  3. Writing effective memos
  4. Types of office memorandum

4 Business Reports & Résumé Writing

  1. Types of reports: i. Formal ii. Informal
  2. Steps in writing routine business report
  3. Parts of a report: i. Introductory, discussions ii. Summary/Conclusion
  4. Writing office meeting report
  5. Plagiarism
  6. Importance of résumé
  7. Format of résumé
  8. Guidelines for resume writing
  9. Write résumé

5 Technology-enabled Business Communication

  1. Use of technology-based communication tools: Telephone/ Voicemail, Internet-enabled desktop/ laptop (Email etiquette, Netiquette: Ethical Web Browsing, Social Networking, Online product marketing), Conferencing (Audio conferencing, Video conferencing, Web conferencing)
  2. Criteria for selection of appropriate communication technology
  3. Positive & negative impact of communication technology at the workplace