Retail Management

Explore the dynamic world of retail management, learning about store operations, pricing strategies, and customer engagement techniques to enhance your retail career.

Retail Management

1 Introduction to Retail Management

  1. Definition and career opportunities in retail
  2. Evolution of the retail industry
  3. Principles of retail management
  4. Types of retail: Organized & Unorganized sector
  5. Emerging trends
  6. Present retail environment
  7. Hierarchy of large and small retail outlets
  8. Daily operations in a retail store
  9. Duties & responsibilities of retail staff

2 Formats of Retail

  1. Introduction
  2. Retailer Characteristics
  3. Retail formats: i. Store-based ii. Non-store-based iii. Web-based
  4. Major Brands and their business evaluation
  5. General Merchandise
  6. Computerized report generation: Various formats within store retailing

3 Store Layout

  1. Type of Location
  2. Evaluation of Location
  3. Store Layout
  4. Type of Store Layout
  5. Store Image
  6. Importance of Planogram
  7. Visual Merchandising
  8. Back of House Management

4 Pricing Strategy

  1. Retail planning & strategy
  2. Retail pricing strategies
  3. Vendor management
  4. Marketing & Promotion
  5. Consumer buying behavior
  6. Promotions & Events
  7. Growth strategies: Market penetration and market expansion
  8. Global retail strategies

5 Cash Management

  1. Billing process
  2. Banking activities
  3. Imprest management
  4. Retail information system
  5. Supply chain management (SCM): Collaboration between retailer & vendor
  6. Customer relationship management (CRM)
  7. Customer data management
  8. Customer complaints management
  9. Inventory management
  10. Life cycle of product
  11. Bar coding
  12. Type of audits